nhow Brussels Bloom introduces The Creative Hub: room for art, with matching interior design

an unconventional hotel experience with a different art form on every floor

Brussels, 17th of June 2021. The nhow Brussels Bloom hotel is open as from today, and celebrates art in all forms. Being immersed in a world of creativity and inspiration is the unique experience that this four-star hotel offers. Located in the Botanique area, the cultural centre of Brussels, the hotel will be a place where business, leisure travelers and (local) artists come together to share their passion for art and find new inspiration. The hotel is part of “nhow”, NH Hotel Group's unconventional lifestyle brand.

RSTV_NH_nhow-brussels_006.jpg
  • jpg
_E5A2298-2-HDR.jpg
  • jpg

Photos from left to right: nhow room and entrance room / Credits: NH Hotel Group

 

Unique art experience

 

The Creative Hub: room for art is a place where all different types of creativity come together, just like different people come together: locals, tourists and business travelers. Anyone who appreciates unconventional creativity will feel at home in this hotel. nhow Brussels Bloom is also located in a vibrant area of the city, it is a 15-minute train journey from Brussels Airport and a 10-minute walk from Brussels North Station.

 

The rooms are decorated like an artist's studio: upon entering, there is an explosion of colours and prints, while the sleeping area is just like a blank canvas waiting for its art to arrive. Here, each room has a unique painting, which gets all the attention due to its neutral surroundings. The bathroom is inspired by the photographer's workplace, the darkroom: mysterious, dark, and with a splash of colour here and there. Creativity is added by various Polaroid photos on the wall, inviting you to create your own nhow bathroom moments.

Each floor is inspired by a different art form. The moment you step out of the elevator, you are completely indulged in the specific art theme. Jessica Thacker, a London artist, completely designed the seventh floor with her abstract music-inspired paintings. nhow Brussels Bloom will open its other floors to other upcoming artists in the future.

_E5A2069-2-HDR.jpg
  • jpg
_E5A0627.jpg
  • jpg

Photos from left to right: Junior Suite with art from Jessica Thacker and view from hotel / Credits: NH Hotel Group

 

Get inspired during your stay at nhow Brussels Bloom      

In addition to 305 hotelrooms, the hotel has 12 meeting rooms for approximately 350 people. With the largest screen in Brussels, an amazing 17 by 4 meters, it is ideal for digital and hybrid events. Guests can have breakfast in the hotel restaurant or enjoy a drink and bitesized streetfood in the bar and restaurant. The hotel restaurant is a creative experience on its own. Diezijner x With Jeej has covered the walls, pillars and the cheat day station, in which you can get all sorts of pancakes and waffles, with unique graffiti art. Jeroen van der Knaap from With Jeej: "I just loved taking over the breakfast restaurant while the hotel was still under renovation and to get full freedom to turn the breakfast experience for guests into a creative one."

_E5A1618.jpg
  • jpg
_E5A1679.jpg
  • jpg

Photos from left to right: cheat day van and breakfast restaurant / Credits: NH Hotel Group

 

You can go for your daily work out to the 8th floor in a fully equipped gym, with a beautiful view over the city. Guests can order an easel and a paint kit via room service to get creative during their stay.

 

Artistic chameleon on façade pays hommage to ‘The Creative Hub’

 

Every nhow hotel is inspiring, surprising and adapts to its surroundings like a chameleon. That’s why the embodiment of the nhow brand has arrived in Brussels: Patch, a colourful chameleon. With its impressive appearance, the chameleon represents the brand values ​​of nhow: self-discovery, change and creativity. Patch is placed on the façade of the hotel and will be lit up at night. It’s a unique way to draw attention to the brand new hotel nhow Brussels Bloom.

_E5A2646-2-HDR.jpg
  • jpg
_E5A1435.jpg
  • jpg

Photos from left to right:  Patch the chameleon on the façade and reception / Credits: NH Hotel Group

 

Expansion of the nhow-brand

nhow is NH Hotel Group's lifestyle and design brand and is constantly growing. There are currently six nhow hotels: in Berlin, Milan, Rotterdam, Marseille, London and Amsterdam. The second nhow hotel in Germany will open its doors in 2022, with a total of 375 rooms, as nhow Frankfurt. Other nhow hotels are planned for the next three years in Rome, Santiago de Chile and Lima.

                                   

For further information and reservations visit www.nhow-hotels.com/en/nhow-brussels

Follow us on Instagram via https://www.instagram.com/nhowbrussels/

About Minor Hotels - Business Unit Northern Europe

Über Minor Hotels

Minor Hotels ist ein internationaler Hoteleigentümer, -betreiber und -investor, der derzeit mehr als 540 Hotels führt. Die Gruppe investiert mit einem vielfältigen Portfolio von Häusern stets in neue Möglichkeiten der Gastfreundschaft, um verschiedene Arten von Reisenden anzusprechen und sowohl neue Interessen als auch persönliche Bedürfnisse zu bedienen. Minor Hotels ist mit seinen Hotels der Marken Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu und Minor International in 56 Ländern im asiatisch-pazifischen Raum, im Nahen Osten, in Afrika, im Indischen Ozean, in Europa, in Südamerika und in Nordamerika vertreten.

Mit dynamischen Plänen zur Erweiterung bestehender Marken und strategischen Akquisitionen in passenden Märkten verfolgt Minor Hotels die Vision einer passionierteren und vernetzteren Welt.

Minor Hotels ist Teil des GHA DISCOVERY Treueprogramms, das es Reisenden ermöglicht, jeden Moment zu Hause oder unterwegs zu genießen, während sie in den teilnehmenden Hotels und Resorts weltweit anerkannt und belohnt werden.

Für weitere Informationen besuchen Sie bitte www.minorhotels.com

About Minor Hotels

Minor Hotels is an international hotel owner, operator and investor currently with more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.

Minor Hotels is part of the GHA DISCOVERY loyalty programme, enabling travellers to savour every moment at home or away, while being recognised and rewarded at participating hotels and resorts worldwide. For more information, please visit www.ghadiscovery.com.

For more information, please visit www.minorhotels.com.

Over Minor Hotels

Minor Hotels is een internationale hotelketen, exploitant en investeerder met momenteel meer dan 540 hotels in exploitatie. Minor Hotels verkent passievol nieuwe mogelijkheden in gastvrijheid met een divers portfolio van hotels die op slimme wijze zijn ontworpen om verschillende soorten reizigers aan te spreken en zowel nieuwe passies als persoonlijke behoeften te vervullen. Via onze eigendommen Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu en Minor International is Minor Hotels actief in 56 landen in Azië en de Stille Oceaan, het Midden-Oosten, Afrika, de Indische Oceaan, Europa, Zuid-Amerika en Noord-Amerika.

Met dynamische plannen om bestaande merken uit te breiden en strategische overnames te onderzoeken in opportunistische markten, streeft Minor Hotels een visie na van een meer gepassioneerde en onderling verbonden wereld.

Minor Hotels maakt deel uit van het GHA DISCOVERY loyaliteitsprogramma, dat reizigers in staat stelt van elk moment thuis of onderweg te genieten terwijl ze worden erkend en beloond bij deelnemende hotels en resorts wereldwijd.

Ga voor meer informatie naar www.minorhotels.com.

Contact details

Related topics

Receive exclusive news

Are you a journalist or do you work for a publication?
Sign up and request access to exclusive news.

Request access

Receive Minor Hotels - Business Unit Northern Europe news on your RSS reader.

Or subscribe through Atom URL manually