Anantara Hotels, Resorts & Spas Continues Strategic Growth in Europe with Expansion of Portfolio in The Netherlands
Bangkok, 20 May 2021: Anantara Hotels, Resorts & Spas is pleased to announce the upcoming launch of its first property in the Netherlands. Anantara Grand Hotel Krasnapolsky Amsterdam will join the brand’s luxury portfolio in Autumn 2021.
Located in Dam Square in the very heart of Amsterdam, the existing property is currently operating as NH Collection Grand Hotel Krasnapolsky, an icon in the city with over 155 years of history. The museum and shopping districts are on the doorstep, making it the perfect base for exploring the heritage and cultural treasures of this fascinating capital.
In advance of the Autumn rebrand, the hotel will receive a soft refurbishment, including some of the guest rooms and suites, the garden, and a new spa and gym will be added. The 402-key Anantara Grand Hotel Krasnapolsky will embrace guests in contemporary style with Anantara’s signature touches. The two-bedroom Presidential Suite, a spacious layout of 100 sqm, provides ample room for family or friends travelling together. Alternatively, the Royal Suite, overlooking the Royal Palace of Amsterdam, offers 150 sqm of luxury facilities and amenities which will make guests feel like royalty.
Anantara Grand Hotel Krasnapolsky will be the perfect choice for events imbued with authentic local colour and an array of customised proposals. With capacities ranging from 10 to 1,500, the property offers a unique backdrop for small to large-scale meetings, events, and conferences. With seemingly endless wedding venue options to choose from, The Wintergarden, a 19th century glass covered inner garden, has been the choice of many brides throughout generations. It is also the setting of the hotels’ sumptuous breakfast, a temptation to all gourmets.
The building has a magnificent history dating back to 1866, when Mr. Adolph Wilhelm Krasnapolsky, a charismatic Polish tailor, opened a tiny coffee house on the site that is now Grand Hotel Krasnapolsky. As it grew in popularity, he added rooms for rent and later rebuilt it into a modern hotel that charms visitors with luxurious guest rooms and an indulgent distinct culinary proposition.
Under the signature of three-star Michelin chef Jacob Jan Boerma, The White Room showcases refined, modern cuisine using only fresh ingredients from the Netherlands. Grand Café Krasnapolsky presents an array of classical dishes with a modern twist and the most stunning view over Dam Square, while the award-winning bar The Tailor pays tribute to the founder’s craft with tailor-made and bespoke cocktails. The art of tailoring is stitched inseparably together with the menu and the décor.
When it opens later in the year, the new Anantara Spa will blend warm, indigenous-inspired hospitality. Influenced by the costal dunes, the beautiful interior space is designed from natural wood and stone. Located in front of the summer garden, it will feature three specialised treatment rooms, a sauna and infrared sauna, and a hammam, perfect to soothe aching muscles following a busy work day or after long walks discovering the city.
Anantara Grand Hotel Krasnapolsky Amsterdam will harmonise the best of both worlds – a meeting place for business travellers and also the perfect spot for leisure guests to relax and explore this vibrant city. With a private pier for boats on the Oudezijds Voorburgwal Canal, the property is only a 25-minute drive from Schiphol International Airport, and the Amsterdam Central Station is just five minutes away.
Dillip Rajakarier, Group CEO Minor International, parent company of Anantara, commented, “We are delighted to be continuing the expansion of our luxury Anantara brand in Europe with the addition of Anantara Grand Hotel Krasnapolsky Amsterdam. The historic hotel will be a fantastic addition to the Anantara portfolio when it joins later this year after enhancements to the property and represents an exciting milestone for the brand as the first in Northern Europe.”
Since acquiring Hotel Krasnapolsky on behalf of clients in 2013, AXA IM Alts has overseen a significant investment programme into the hotel to greatly improve the customer experience and unlock the potential of this historic landmark. This next phase of investment and refurbishment is expected to take the hotel to the next level in terms of luxury, amenities and service. With more than 300 projects in nine European countries for a total of €19.3 billion and €8 billion(1) in projects currently under development, AXA IM Alts has successfully developed an extensive expertise in the hotel sector since 2007, as it manages on behalf of clients 12,600+ rooms across 55 hotels in twelve countries with a combined value of over €3.3 billion(1).
Anantara Hotels, Resorts & Spas will continue its strategic expansion in Europe later this year with the rebrand of two renowned hotels in Italy and Hungary – Anantara Palazzo Naiadi Rome and Anantara New York Palace Budapest will join the luxury brand in Q4 2021. These properties, in addition to Anantara Grand Hotel Krasnapolsky, will complement the existing European portfolio – Anantara Vilamoura Algarve Resort on the southern coast of Portugal and Anantara Villa Padierna Palace in Marbella, Spain.
For more information on Anantara Grand Hotel Krasnapolsky Amsterdam, please go to https://www.anantara.com/en/grand-hotel-krasnapolsky-amsterdam
Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.
From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise. The portfolio currently boasts over 40 stunning hotels and resorts located in Thailand, the Maldives, Indonesia, Vietnam, China, Cambodia, Malaysia, Sri Lanka, Mauritius, Mozambique, Zambia, the UAE, Qatar, Oman, Tunisia, Portugal and Spain, with a pipeline of future properties across Asia, the Middle East, Africa and Europe.
About Minor Hotels - Business Unit Northern Europe
Über Minor Hotels
Minor Hotels ist ein internationaler Hoteleigentümer, -betreiber und -investor, der derzeit mehr als 540 Hotels führt. Die Gruppe investiert mit einem vielfältigen Portfolio von Häusern stets in neue Möglichkeiten der Gastfreundschaft, um verschiedene Arten von Reisenden anzusprechen und sowohl neue Interessen als auch persönliche Bedürfnisse zu bedienen. Minor Hotels ist mit seinen Hotels der Marken Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu und Minor International in 56 Ländern im asiatisch-pazifischen Raum, im Nahen Osten, in Afrika, im Indischen Ozean, in Europa, in Südamerika und in Nordamerika vertreten.
Mit dynamischen Plänen zur Erweiterung bestehender Marken und strategischen Akquisitionen in passenden Märkten verfolgt Minor Hotels die Vision einer passionierteren und vernetzteren Welt.
Minor Hotels ist Teil des GHA DISCOVERY Treueprogramms, das es Reisenden ermöglicht, jeden Moment zu Hause oder unterwegs zu genießen, während sie in den teilnehmenden Hotels und Resorts weltweit anerkannt und belohnt werden.
Für weitere Informationen besuchen Sie bitte www.minorhotels.com
About Minor Hotels
Minor Hotels is an international hotel owner, operator and investor currently with more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.
With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.
Minor Hotels is part of the GHA DISCOVERY loyalty programme, enabling travellers to savour every moment at home or away, while being recognised and rewarded at participating hotels and resorts worldwide. For more information, please visit www.ghadiscovery.com.
For more information, please visit www.minorhotels.com.
Over Minor Hotels
Minor Hotels is een internationale hotelketen, exploitant en investeerder met momenteel meer dan 540 hotels in exploitatie. Minor Hotels verkent passievol nieuwe mogelijkheden in gastvrijheid met een divers portfolio van hotels die op slimme wijze zijn ontworpen om verschillende soorten reizigers aan te spreken en zowel nieuwe passies als persoonlijke behoeften te vervullen. Via onze eigendommen Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu en Minor International is Minor Hotels actief in 56 landen in Azië en de Stille Oceaan, het Midden-Oosten, Afrika, de Indische Oceaan, Europa, Zuid-Amerika en Noord-Amerika.
Met dynamische plannen om bestaande merken uit te breiden en strategische overnames te onderzoeken in opportunistische markten, streeft Minor Hotels een visie na van een meer gepassioneerde en onderling verbonden wereld.
Minor Hotels maakt deel uit van het GHA DISCOVERY loyaliteitsprogramma, dat reizigers in staat stelt van elk moment thuis of onderweg te genieten terwijl ze worden erkend en beloond bij deelnemende hotels en resorts wereldwijd.
Ga voor meer informatie naar www.minorhotels.com.
Contact details
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- Sabrina Vader
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PR & Communications Manager Benelux
Minor Hotels Europe & Americas - s.vader@nh-hotels.com
- +31646929905
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- Sarah Cujé
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Junior PR & Communications Manager Northern Europe
Minor Hotels Europe & Americas - s.cuje@nh-hotels.com
- 01622003916