NH Hotel Group expands premium NH Collection portfolio in the Netherlands with NH Collection Amsterdam Flower Market opening in May 2019

Modern, industrial interior design is inspired by the city of Amsterdam and its Flower Market

Hoofddorp, 10 December 2018. On November 30th 2018, NH Carlton Amsterdam said goodbye to their last guests. From 1 December 2018 to 1 May 2019, the hotel will be closed for a complete renovation and will re-open in May 2019 under the new brand NH Collection Amsterdam Flower Market.

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Maarten Markus, Managing Director Northern Europe at NH Hotel Group, has officially announced the renovation and closed the NH Carlton Amsterdam chapter by breaking down the first wall in the hotel. Behind that wall guests received a sneak peek of the new extraordinary NH Collection experience which tickled all the senses as the guests could taste, smell, see and hear the future NH Collection Amsterdam Flower Market promise in terms of services, interior design and gastronomy. Afterwards, the guests visited the future hotel room.

 

Maarten emphasizes: „the new NH Collection Amsterdam Flower Market is a great venue for the next generation of travellers. This busy urban explorer can soak in local experiences and feel inspired by staying at a prime location in the centre of Amsterdam. Next to the personal attention, high-end services and premium facilities every NH Collection hotel offers, there will be extra attention to timesaving services such FASTPASS, the three innovative digital services for Online Check-in, Choose Your Room and Online Check-out.”

Expansion of NH Collection hotel portfolio

 

According to the Centraal Bureau voor Statistiek (Statistics Netherlands), the Netherlands has seen in 2018 the highest increase in tourism numbers over the last ten years*. Another remarkable number is the growth of 14%** in numbers of guests who have been accommodated in Amsterdam compared to the previous year.

 

“Research shows that the luxury hotel market is set to grow over the coming years. Travellers choose experiences, comfort and quality of service over hotel tariffs. We are expanding our premium NH Collection brand to tap into this growing need, not only in the Netherlands but on a Pan-European level”, says Maarten Markus.

 

Currently, there are 75 NH Collection hotels worldwide, from which four in the Netherlands, divided over the capital Amsterdam and southern city Eindhoven. NH Collection Amsterdam Flower Market will be the fourth NH Collection in Amsterdam, a great addition to an already impressive portfolio consisting of NH Collection Doelen right at the Amstel River, NH Collection Barbizon Palace next to the central train station and NH Collection Grand Hotel Krasnapolsky on Dam Square overlooking the Royal Palace.

 

Furthermore, in 2019 two more NH Collection hotels will open in Europe: the first NH Collection hotel in Antwerp, Belgium, named NH Collection Antwerp and NH Collection München Bavaria in Southern Germany.

 

The Flower Market and the city of Amsterdam as an interior design inspiration

 

NH Collection Amsterdam Flower Market is a new hotspot for the urbanite busy tourist in the city-center of Amsterdam, close to major highlights, shopping street and nightlife. The 233 rooms of the hotel are a real reflection of the city: industrial and cosmopolitan. The atmosphere of the city, and especially the colorful Flower Market is represented in the modern interior of the public spaces where flowers for a central point of inspiration.

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The video of the event can be found here: https://youtu.be/TKQlMcEkcoQ

NH Collection Amsterdam Flower Market press event

Sources:

* https://www.cbs.nl/nl-nl/nieuws/2018/14/grootste-groei-toerisme-in-ruim-tien-jaar

** https://www.ois.amsterdam.nl/toerisme

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Minor Hotels ist ein internationaler Hoteleigentümer, -betreiber und -investor, der derzeit mehr als 540 Hotels führt. Die Gruppe investiert mit einem vielfältigen Portfolio von Häusern stets in neue Möglichkeiten der Gastfreundschaft, um verschiedene Arten von Reisenden anzusprechen und sowohl neue Interessen als auch persönliche Bedürfnisse zu bedienen. Minor Hotels ist mit seinen Hotels der Marken Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu und Minor International in 56 Ländern im asiatisch-pazifischen Raum, im Nahen Osten, in Afrika, im Indischen Ozean, in Europa, in Südamerika und in Nordamerika vertreten.

Mit dynamischen Plänen zur Erweiterung bestehender Marken und strategischen Akquisitionen in passenden Märkten verfolgt Minor Hotels die Vision einer passionierteren und vernetzteren Welt.

Minor Hotels ist Teil des GHA DISCOVERY Treueprogramms, das es Reisenden ermöglicht, jeden Moment zu Hause oder unterwegs zu genießen, während sie in den teilnehmenden Hotels und Resorts weltweit anerkannt und belohnt werden.

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About Minor Hotels

Minor Hotels is an international hotel owner, operator and investor currently with more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.

Minor Hotels is part of the GHA DISCOVERY loyalty programme, enabling travellers to savour every moment at home or away, while being recognised and rewarded at participating hotels and resorts worldwide. For more information, please visit www.ghadiscovery.com.

For more information, please visit www.minorhotels.com.

Over Minor Hotels

Minor Hotels is een internationale hotelketen, exploitant en investeerder met momenteel meer dan 540 hotels in exploitatie. Minor Hotels verkent passievol nieuwe mogelijkheden in gastvrijheid met een divers portfolio van hotels die op slimme wijze zijn ontworpen om verschillende soorten reizigers aan te spreken en zowel nieuwe passies als persoonlijke behoeften te vervullen. Via onze eigendommen Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu en Minor International is Minor Hotels actief in 56 landen in Azië en de Stille Oceaan, het Midden-Oosten, Afrika, de Indische Oceaan, Europa, Zuid-Amerika en Noord-Amerika.

Met dynamische plannen om bestaande merken uit te breiden en strategische overnames te onderzoeken in opportunistische markten, streeft Minor Hotels een visie na van een meer gepassioneerde en onderling verbonden wereld.

Minor Hotels maakt deel uit van het GHA DISCOVERY loyaliteitsprogramma, dat reizigers in staat stelt van elk moment thuis of onderweg te genieten terwijl ze worden erkend en beloond bij deelnemende hotels en resorts wereldwijd.

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