NH Hotel Group expands premium NH Collection portfolio in the Netherlands with NH Collection Amsterdam Flower Market opening in May 2019

Modern, industrial interior design is inspired by the city of Amsterdam and its Flower Market

Hoofddorp, 10 December 2018. On November 30th 2018, NH Carlton Amsterdam said goodbye to their last guests. From 1 December 2018 to 1 May 2019, the hotel will be closed for a complete renovation and will re-open in May 2019 under the new brand NH Collection Amsterdam Flower Market.

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Maarten Markus, Managing Director Northern Europe at NH Hotel Group, has officially announced the renovation and closed the NH Carlton Amsterdam chapter by breaking down the first wall in the hotel. Behind that wall guests received a sneak peek of the new extraordinary NH Collection experience which tickled all the senses as the guests could taste, smell, see and hear the future NH Collection Amsterdam Flower Market promise in terms of services, interior design and gastronomy. Afterwards, the guests visited the future hotel room.

 

Maarten emphasizes: „the new NH Collection Amsterdam Flower Market is a great venue for the next generation of travellers. This busy urban explorer can soak in local experiences and feel inspired by staying at a prime location in the centre of Amsterdam. Next to the personal attention, high-end services and premium facilities every NH Collection hotel offers, there will be extra attention to timesaving services such FASTPASS, the three innovative digital services for Online Check-in, Choose Your Room and Online Check-out.”

Expansion of NH Collection hotel portfolio

 

According to the Centraal Bureau voor Statistiek (Statistics Netherlands), the Netherlands has seen in 2018 the highest increase in tourism numbers over the last ten years*. Another remarkable number is the growth of 14%** in numbers of guests who have been accommodated in Amsterdam compared to the previous year.

 

“Research shows that the luxury hotel market is set to grow over the coming years. Travellers choose experiences, comfort and quality of service over hotel tariffs. We are expanding our premium NH Collection brand to tap into this growing need, not only in the Netherlands but on a Pan-European level”, says Maarten Markus.

 

Currently, there are 75 NH Collection hotels worldwide, from which four in the Netherlands, divided over the capital Amsterdam and southern city Eindhoven. NH Collection Amsterdam Flower Market will be the fourth NH Collection in Amsterdam, a great addition to an already impressive portfolio consisting of NH Collection Doelen right at the Amstel River, NH Collection Barbizon Palace next to the central train station and NH Collection Grand Hotel Krasnapolsky on Dam Square overlooking the Royal Palace.

 

Furthermore, in 2019 two more NH Collection hotels will open in Europe: the first NH Collection hotel in Antwerp, Belgium, named NH Collection Antwerp and NH Collection München Bavaria in Southern Germany.

 

The Flower Market and the city of Amsterdam as an interior design inspiration

 

NH Collection Amsterdam Flower Market is a new hotspot for the urbanite busy tourist in the city-center of Amsterdam, close to major highlights, shopping street and nightlife. The 233 rooms of the hotel are a real reflection of the city: industrial and cosmopolitan. The atmosphere of the city, and especially the colorful Flower Market is represented in the modern interior of the public spaces where flowers for a central point of inspiration.

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The video of the event can be found here: https://youtu.be/TKQlMcEkcoQ

NH Collection Amsterdam Flower Market press event

Sources:

* https://www.cbs.nl/nl-nl/nieuws/2018/14/grootste-groei-toerisme-in-ruim-tien-jaar

** https://www.ois.amsterdam.nl/toerisme

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Minor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brandsAnantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoliand a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.

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Über Minor Hotels

Minor Hotels ist eine internationale Hotelgruppe, die über 550 Hotels, Resorts und Residenzen in 56 Ländern betreibt und als Vision das Ziel einer passionierteren und vernetzteren Welt verfolgt. Als Hoteleigentümer, -betreiber und - investor mit einem vielfältigen Portfolio aus acht Hotelmarken - Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks und Tivoli - sowie einer Reihe damit verbundener Geschäftsbereiche deckt Minor Hotels die Bedürfnisse und Wünsche der Reisenden von heute ab. Minor Hotels beschleunigt sein globales Wachstum und strebt an, bis Ende 2026 mehr als 200 Hotels zu eröffnen.

Minor Hotels ist stolzes Mitglied der Global Hotel Alliance (GHA), der weltweit größten Allianz unabhängiger Hotelmarken, und nimmt am GHA DISCOVERY Treueprogramm teil.

Weitere Informationen finden sich online unter minorhotels.com sowie auf Facebook und LinkedIn.


Over Minor Hotels:

Minor Hotels is een wereldwijde hospitality groep met meer dan 550 hotels, resorts en residenties in 56 landen, die haar visie nastreeft om een meer gepassioneerde en onderling verbonden wereld te creëren. Als eigenaar, exploitant en investeerder van hotels vervult Minor Hotels de behoeften en wensen van de hedendaagse wereldwijde reizigers door middel van haar diverse portfolio van acht hotelmerken - Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks en Tivoli - en een verzameling van gerelateerde bedrijven. Minor Hotels versnelt snel haar wereldwijde groeiambities en streeft ernaar om tegen het einde van 2026 meer dan 200 hotels toe te voegen.

Minor Hotels is een trotse lid van de Global Hotel Alliance (GHA), 's werelds grootste alliantie van onafhankelijke hotelmerken, en neemt deel aan het GHA DISCOVERY loyaliteitsprogramma.

Voor meer informatie, bezoek alstublieft minorhotels.com en volg Minor Hotels op Facebook en LinkedIn.

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